Puma has tapped Yo Gotti to be its new brand ambassador. The rapper, whose new album Still Am drops today (Oct. 27), will work with the sportswear giant on several product collaborations, "many of which will be inspired by styles that have been not only iconic to PUMA, but to Yo Gotti himself," the company said.
"Yo Gotti's creative talent, drive, and genuine passion for his fans is the perfect match for Puma," said Allison Giorgio, vice president of marketing for Puma North America. "He is confident and isn't afraid to take risks and we are so pleased to welcome him to Puma and can't wait for his fans to see what he has in store for them through our collaboration."
This is just the latest collaboration between Puma and Roc Nation, the rapper's management, following pairings with Rihanna, Big Sean and Roc Nation exec Emory Jones. "PUMA has been an iconic name in the fashion world for decades, their ability to remain at the top of the game in not only sportswear, but in culture and fashion is inspirational," said Yo Gotti. "I'm honored to be a part of that legacy."